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Magnite

Magnite
Formerly Rubicon Project

Overview

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

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Recent Reviews
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Pricing

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Magnite

Magnite

N/A
Unavailable

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

magnite - farming demo

YouTube

Nissan Magnite - AUTOFIRM Car Body Cover for âś… Dust Proof âś… Sun Protection | Unbox and demo.

YouTube

Nissan Magnite Demo in Tamil | Lord Of The Roads

YouTube

NISSAN MAGNITE AC VENT AND FLOW | Magnite ka AC flow kaisa hai

YouTube

NISSAN MAGNITE / RENAULT KIGER ME YOUTUBE KAISE CHALAYE | RUN YOUTUBE IN CAR STERIO | LIVE DEMO

YouTube

Nissan Magnite Demo – Customer Testimonial – Welcome Note – A Sneak Peak

YouTube
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Product Details

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Magnite Integrations

Magnite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(12)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
March 06, 2018

Rubicon for Publisher Monetization

Verified User
Manager in Product Management
Marketing and Advertising Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
Pros and Cons
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
Likelihood to Recommend
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.

Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Magnite Feature Ratings
Ad Campaigns (5)
50%
5.0
Ad campaign creation
50%
5.0
Ad deployment
40%
4.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
30%
3.0
Sequence targeting
30%
3.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (4)
90%
9.0
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Cross-channel ad management
90%
9.0
Return on Investment
  • ROI has been incredibly positive.
  • No negative impacts to our business.
Alternatives Considered
Rubicon had superior client services and monetization techniques.
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